Coronation Street producer Stuart Blackburn says the soap must stay true to its working-class roots.
Stuart tells TV Times that he wants to ensure that the show never forgets its initial goal, to portray working class-life in northern England.
Asked how he planned to take Coronation Street forward, he replied: "By going backwards and taking inspiration from the very first episode of Coronation Street.
"That was an attempt to dramatise what life was like for working-class people in northern England, and that shouldn't change.
"Yes, it's the 21st century and things are different now, but I want to take Corrie back to being about the loves and lives and experiences of working-class Britain.
"It's not that we've ever drifted away from that, but I try to remind myself about it every day."
Stuart went on to say he didn't want the soap to ever become a sitcom: "I'm against 'comedy characters,' because comedy should be part of the drama. Coronation Street isn't a sitcom, it's a drama."
