Get Apple TV Plus for free with this hidden Black Friday deal

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Roku is offering three months for free

Saoirse Ronan and Elliott Heffernan in Apple TV Plus' Blitz.
Blitz was recently added to Apple TV Plus. (Image credit: Apple TV Plus)

If you've been considering subscribing to Apple TV Plus but have waiting for a sign, then consider this your sign: an incredibly Black Friday streaming deal makes the subscription service totally free for three months.

Now, this isn't an official Apple TV Plus Black Friday deal, and I think it's unlikely that Apple will offer these this year. Instead, it's offered by Roku, and it's exclusively for people who own a Roku device.

Bear in mind that Roku devices are as cheap as $17.99 right now because they too have Black Friday deals on them. So it's cheaper to buy one of these (the Roku Express is the cheapest one) than pay the usual $9.99 fee for your first three months.

I'll list some Roku deals below that you can pick from, and the company's TVs and streaming sticks alike are on offer. All you need to do to get the free three months of Apple TV Plus is sign up through your Roku device until Thursday, January 2 when it expires.

Apple TV Plus isn't the only free streaming service right now as Apple Music can also be tested for three months for free if you sign up via Roku. Plenty more streaming services are available for a lower price over Black Friday like Max, Paramount Plus, MGM Plus and Discovery Plus so it's a great time to own (or buy) a Roku device.

For any more information, check out the Roku Blog posting about all of its deals here.

Not in the UK? Find another way to save in an Apple TV Plus Black Friday deal here, or simply use an Apple TV Plus free trial.

Roku streaming stick deals for free Apple TV Plus

Roku Express
Roku Express: was $29.99 now $17.99 at Amazon

Roku's cheapest streaming stick is the Express, which is available for $12 off. It doesn't stream in 4K but otherwise it's a low-cost dongle to smart-ify your TV for cheap.

View Deal
Roku Express 4K+
Roku Express 4K+: was $39.99 now $24 at Amazon

If you want 4K streaming, then Roku's cheapest option is the Express 4K+ which is available $16 cheaper. It has a few extra features over the standard express beyond 4K, like a voice remote.

View Deal
Roku Streaming Stick 4K
Roku Streaming Stick 4K: was $49.99 now $29 at Amazon

The naming is confusing, but this is a more premium model than the Express 4K+. It supports Dolby Vision and HDR over the previous model, and has a bigger discount.

View Deal
Roku Ultra
Roku Ultra: was $99.99 now $79 at Amazon

This super-powerful streaming device offers you all the bells and whistles to make your video look and sound amazing, plus it's fast with loads of useful extra features to justify the price.

View Deal

There are also plenty of Roku TVs on offer from the company's Select, Plus and Pro lines in different sizes, and you can find the Amazon listings for those here.

How to get the free Apple TV Plus

Once you've bought and received the Roku player, you'll need to set it up quickly to get the deal, because this only works if you sign up on or before Monday, December 2.

When it's working, set up Apple TV Plus and you'll be prompted with the promotion to try the streaming service for free.

Technically, you don't need to have bought a streaming device to make the most of this deal, so if you already own a Roku TV or stick you can make the most of it too.

What terms and conditions are there?

According to Roku's terms and conditions:

"Apple TV+ offer ends 2/1/2025 at 11 pm ET. Available in the Apple TV app on Roku streaming devices. New subscribers only. Plan auto-renews until cancelled."

More Black Friday options:

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Tom Bedford
Tom Bedford
Streaming and Ecommerce Writer

Tom is the streaming and ecommerce writer at What to Watch, covering streaming services in the US and UK. His goal is to help you navigate the busy and confusing online video market, to help you find the TV, movies and sports that you're looking for without having to spend too much money.