Amazon Big Spring Sale brings our favorite Fire TV stick to lowest ever price

The Amazon Fire TV Stick 4K Max remote with the What to Watch logo and text saying 'New low price' emblazoned in front of it.
(Image credit: Future)

If you've been looking for a new way to stream high-res movies, TV shows and sports on your TV without paying a huge price for a new gadget, then now's your moment, because the Amazon Big Spring Sale has discounted loads of pieces of tech.

Most relevantly to streaming fans like us, our favorite Amazon Fire stick has seen a meaty discount that makes it well worth buying if you need 4K video. This is the Amazon Fire TV Stick 4K Max, the fully-powered alternative to the Fire TV Stick 4K.

This streaming device offers you 4K Dolby Vision video, Dolby Atmos audio, 2GB RAM for quick navigation and 16GB storage for plenty of apps. It's a streaming fan's dream device and, in the Big Spring Sale, it's at its lowest price ever!

Usually $60 / £70, Amazon has reduced the price of the TV Stick 4K Max down to $40 / £45. That's a saving of 33% and 36% respectively, and in both the US and UK, the device has never actually sold for less. Here's that deal now.

Note: these deals all end on Monday, March 25, so act fast if you're interested!

US:

Amazon Fire TV Stick 4K Max: was $59.99 now $39.99 at Amazon
Fire TV Stick 4K Max refurbished: was $49.99now $39.99

Amazon Fire TV Stick 4K Max: was $59.99 now $39.99 at Amazon
Amazon is offering $20 off its top-but-one Fire TV streaming device, bringing it down by 33% to its lowest price ever (though one it hit during Prime Day last year). 4K streaming, top-quality sound and also a Fire TV Ambient Experience mode make this our favorite streaming stick from the company.
Fire TV Stick 4K Max refurbished: was $49.99 now $39.99

UK:

Amazon Fire TV Stick 4K Max: was £69.99 now £44.99 at Amazon

Amazon Fire TV Stick 4K Max: was £69.99 now £44.99 at Amazon
You can save a lovely £25 on the Fire TV Stick 4K Max, which clocks in at 36% off. The Max saw a discount of this much in Prime Day last year, but generally such a discount is rare. It comes with all the features we described above but also with the added joy of discount because the Fire TV Stick 4K Max is notably pricier in the UK than in the US.

Other Amazon Fire TV Stick deals

If the Amazon Fire TV Stick 4K Max isn't quite for you, then you'll be glad to know that there are discounts on other Fire devices too. We'll put them below, filtered by US and UK deals.

If you need some help picking, our Amazon Fire TV Stick review will help you work out whether you want the 'standard' device. We've also got guides comparing the Fire TV Stick versus the Fire TV Stick 4K, and comparing the Fire TV Stick 4K and Fire TV Stick 4K Max. These should help you work out where the upgrades are between model.

More Amazon Fire TV Stick deals in the US

Amazon Fire TV Stick 4K: was $49.99now $29.99 at Amazon
Biggest discount

Amazon Fire TV Stick 4K: was $49.99 now $29.99 at Amazon
If you don't need all the bells and whistles of the Fire TV Stick 4K Max you can save a huge amount of money: at $20 off, this 4K streaming stick is a whopping 40% off! While it's actually been $5 cheaper than this before, it's still a sizeable discount and if you're on the market, it's one you should leap at the chance to pick up!

Amazon Fire TV Stick: was $39.99now $24.99 at Amazon

Amazon Fire TV Stick: was $39.99 now $24.99 at Amazon
The 'standard' Amazon stick doesn't offer 4K streaming but it still has a fair few useful features. Given that it's only $5 cheaper than the 4K, we'd recommend opting for that one (the streaming resolution isn't the only upgrade), but at 38% off this still isn't a discount to turn your nose up at.

Amazon Fire TV Stick Lite: was $29.99 now $19.99 at Amazon

Amazon Fire TV Stick Lite: was $29.99 now $19.99 at Amazon
The lowest-end entry in Amazon's range for Fire TV Sticks has a modest $10 discount, which still equals a third off. It's been cheaper than this and you might want to spend $5 more on the non-Lite version for some of its useful features, but if you're just looking for a barebones streaming stick, it's not too bad.

Amazon Fire TV Cube: was $139.99 now $114.99 at Amazon

Amazon Fire TV Cube: was $139.99 now $114.99 at Amazon
The Amazon Fire TV Cube is part streaming device, part Alexa smart home hub, which is why it normally costs so much. It offers all the streaming capabilities of the Fire TV Stick 4K Max, and then some, though this $25 or 18% discount won't do much to distract you from its high price.

More Amazon Fire TV Stick deals in the UK

Amazon Fire TV Stick 4K: was £59.99now £34.99 at Amazon
Biggest discount

Amazon Fire TV Stick 4K: was £59.99 now £34.99 at Amazon
£25 off brings the non-Max Fire TV Stick 4K down by a whopping 42%, which is an absolutely great bargain! Sure, you're missing a few cool features in the Max, but with that saving I imagine most people will be happy to have extra spending money towards all the subscription services instead!

Amazon Fire TV Stick: was £44.99now £29.99 at Amazon

Amazon Fire TV Stick: was £44.99 now £29.99 at Amazon
The bog-standard Amazon Fire TV Stick misses 4K streaming but also a fair chunk of its price as a result. We should point out, though, that it's gone down to £19.99 in previous sales, so you're not getting the biggest saving possible here, but it's still 33% off.

Amazon Fire TV Stick Lite: was £34.99 now £24.99 at Amazon

Amazon Fire TV Stick Lite: was £34.99 now £24.99 at Amazon
The barebones Lite TV stick is £10 off, which is nothing to shake a stick at, though it's been £7 cheaper in past sales. Here you're getting mostly the same features as the non-Lite stick but no TV controls (and a few other minor tweaks).

Amazon Fire TV Cube: was £139.99 now £109.99 at Amazon
is

Amazon Fire TV Cube: was £139.99 now £109.99 at Amazon
Now unlike some of the other UK-side deals, this is a new low price for this gadget. The Fire TV Cube has all the streaming features of the Amazon Fire TV Stick 4K Max but also ties into an Alexa ecosystem of gadgets, making it a smart home hub in its own right.

Fire TV Stick tips

Now you've bought your new Amazon Fire TV Stick, we've got plenty of guides here at What to Watch that'll help you make the most of it... or at least remove some of the confusion that you might feel from some of its features!

Here are a few guides you might find helpful when first using your new streaming stick:

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Tom Bedford
Streaming and Ecommerce Writer

Tom is the streaming and ecommerce writer at What to Watch, covering streaming services in the US and UK. His goal is to help you navigate the busy and confusing online video market, to help you find the TV, movies and sports that you're looking for without having to spend too much money.