Which Amazon Fire TV Stick should you buy?

Four Fire TV gadgets on a white and blue background.
(Image credit: Amazon)

If you've decided to jump into the world of stream, you'll have found that there are plenty of different device to choose from. Even the market leader Amazon has plenty of different devices and you might be wondering "which Amazon Fire TV Stick should I buy?".

Amazon has four different kinds of streaming stick, not counting different generations of the same model, so there's a lot to get your head around. They vary in price and which features they offer and you could waste hours scrolling through each one to decide which is best... or you could use this guide, and spending those hours streaming all the new TV shows instead.

I'll run you through each of Amazon's Fire TV Stick offerings so you know what's what. In each section, we'll run you through some relevant factors so you can decide whether you have the technological capability for the particular Stick, like video quality or Wi-Fi standard as well as how much space you'll need for your apps and how fast the stick is. If your TV or speaker system doesn't support them, then you know that it's not the streaming stick for you!

Firstly, I'll give a quick overview so you know what the main differences are, and then later we'll go into depth on each device so you know what those stats and figures mean.

Amazon Fire TV Stick differences: quick overview

Swipe to scroll horizontally
DeviceVideo outputAudio outputStorage spaceMemoryRemoteExtra features
Amazon Fire TV Stick HD1080pDolby encoded audio8GB1GBAlexa Voice Remote -
Amazon Fire TV Stick 4K4KDolby Atmos Audio8GB2GBAlexa Voice Remote Dolby Vision, Picture-in-picture
Amazon Fire TV Stick 4K Max4KDolby Atmos Audio16GB2GBAlexa Voice Remote EnhancedDolby Vision, Picture-in-picture, Ambient Experience
Amazon Fire TV Cube4KDolby Atmos Audio16GB2GBAlexa Voice Remote EnhancedDolby Vision, Picture-in-picture, device control

Amazon Fire TV Stick differences: in depth

The Amazon Fire TV Stick HD on a white background.

(Image credit: Amazon)

Amazon Fire TV Stick HD

TV quality: 1080p | Storage requirements: 8GB | Wi-Fi supported: Wi-Fi 5 | Best for: Anyone who doesn't have a 4K TV

Low cost
Dolby Atmos audio
Doesn't support 4K
Some missing features

The cheapest Amazon streaming stick is the Amazon Fire TV Stick HD, which the company released to replace the standard and Lite models. This low price makes it perfect for people who don't care about feature set, and just need any streaming dongle.

As the name suggests, the Fire TV Stick HD only supports video streaming at up to HD or 1080p, making it the only one of the company's sticks that don't offer 4K.

It offers 1GB memory, less than its siblings, so it'll be a little slower to use. It also only supports Wi-Fi 5, instead of the higher standards you'll see lower on the list, so its internet connection will be a little slower too.

If you don't have a 4K TV, then the Fire TV Stick HD would seem like an obvious choice, especially since it offers lots of features in common with its siblings like the same software, Dolby Atmos audio and the Alexa Voice Remote.

It's worth checking some of the options lower on the list, because of the unique features they offer, but if spec lists and feature sets may as well be in a foreign language to you, the Fire TV Stick HD is the easy-to-use option you need.

The Amazon Fire TV Stick 4K against a white background.

(Image credit: Amazon)

Amazon Fire TV Stick 4K

The streaming stick for people with a 4K TV

TV quality: 4K | Storage requirements: 8GB | Wi-Fi supported: Wi-Fi 6 | Best for: Anyone who doesn't have a 4K TV

Cost-effective 4K solution
Remote can be used for TV
Can be slow to navigate
Ad-heavy interface

If you own a 4K TV, projector or screen, then the Amazon streaming stick you should be considering is the Amazon Fire TV Stick 4K. As the name suggests, this is the first of the dongles that supports streaming 4K videos.

A higher number of pixels in your videos isn't the only benefit that the Fire TV Stick 4K, as it's also the cheapest of Amazon's dongles to support Dolby Vision streaming. It also has more memory than the HD stick, so it'll be faster to use.

This is Amazon's 'default' stick now, having by far the most reviews on its website than its siblings, so it may be the first dongle that you'd consider.

The Fire TV Stick 4K isn't Amazon's cheapest streaming stick, so it's not worth buying if you can't appreciate its benefits (read: if you don't have a 4K TV). But if you do, and don't care about extra features or space, this is the stick to buy.

The Amazon Fire TV Stick 4K Max on a white background.

(Image credit: Amazon)

Amazon Fire TV Stick 4K Max

A streaming stick with one domestic twist

TV quality: 4K | Storage requirements: 16GB | Wi-Fi supported: Wi-Fi 6E | Best for: People who like to keep their TVs on

Novel ambience feature
Lots of storage space
Price hike for limited number of upgrades

Max and 4K? Amazon has doubled the adjectives for this streaming stick, which brings a few upgrades over the 'standard' 4K streaming stick.

The unique selling point feature of the Fire TV Stick 4K Max is called Fire TV Ambient Experience, and it turns your TV into a smart display when you're not watching TV. So if you want to use your TV as an Echo Show, it's a good device.

Beyond that, you're also getting twice the storage of the 4K dongle, at 16GB, and a bigger remote with more options which is called the Alexa Voice Remote Enhanced.

On the flip side it costs more than the Fire TV Stick 4K, and while the price hike isn't huge, it's only one you'll want to consider if Ambient Experience or an extra 8GB storage are important to you.

The Amazon Fire TV Cube on a white background.

(Image credit: Amazon)

Amazon Fire TV Cube

A streaming device for your smart home set-up

TV quality: 4K | Storage requirements: 16GB | Wi-Fi supported: Wi-Fi 6E | Best for: People with Alexa smart homes

Offers top-quality streaming
Fully Alexa-enabled
High price
Biggest Fire device

The most expensive streaming device from Amazon — and therefore the one you might be shying away from — is the Fire TV Cube.

As that name suggests, this device looks a bit different from the others, and that represents its different task. This isn't simply a streaming stick, but a home hub gadget for control over multiple devices, that just so happens to let you stream movies too.

Specs-wise, the Fire TV Cube works the same as the Fire TV Stick 4K Max, save for that dongle's one selling point of Ambient Experience.

What's different, and what makes the Cube cost a lot more than its siblings, is that the device works for hands-free Alexa to build into an Echo or Alexa home ecosystem. You don't just ask it to turn on a streaming service but change your lighting, set an alarm, play music and more (it all depends on which other Alexa-enabled devices you have). It has two HDMI ports as well as an ethernet port and Bluetooth connectivity, so you can connect it to different devices.

Per that feature set, the Fire TV Cube is unnecessary if you don't own other devices which are compatible, and its size makes it unwieldy for certain home theater set-ups.

Instead it's best for people with a full smart-home set-up who want their TV to work on it, or even be the center of it.

How to know which Fire TV Stick to buy

What is storage and memory?

Some of the terms I've used will be obvious to you, but some might not. So what are storage and memory, both measured in GB?

Put simply, storage is how much space you have on the stick to download things like apps or movies. More storage equals more space before you have to start deleting things.

Memory is the speed at which the stick navigates or works. Nowadays almost all of the company's sticks will be at 2GB, with only the TV Stick HD at 1GB. That drop isn't going to be horrible, but the Fire TV Stick HD will load apps and videos slower.

What do Wi-Fi standards mean?

Engineers are always creating new types of Wi-Fi standard, with this list mentioning 5, 6 and 6E.

The two main benefits with newer standards of Wi-Fi are improved speeds, and increased reliability, so you won't keep losing connection. Your internet router or provider will tell you which kind of network your home gets, but usually you have to pay more for fancy routers with 6 or 6E.

What about cloud gaming?

Some people like to use their Amazon Fire TV Sticks for cloud gaming, and if that's a consideration for you, there's one key thing to bear in mind.

Every single Amazon Fire TV Stick lets you access the company's own Amazon Luna, to stream games that way. And all but one let you stream games via Xbox Game Pass too, with the sole outlier being the Fire TV Stick HD which doesn't.

Tom Bedford
Streaming and Ecommerce Writer

Tom is the streaming and ecommerce writer at What to Watch, covering streaming services in the US and UK. His goal is to help you navigate the busy and confusing online video market, to help you find the TV, movies and sports that you're looking for without having to spend too much money.