Reason for When Harry Met Sally reunion is revealed

Meg Ryan and Billy Crystal in When Harry Met Sally
Meg Ryan and Billy Crystal in When Harry Met Sally (Image credit: Columbia Pictures/Allstar Picture Library Ltd/Alamy Stock Photo)

Meg Ryan and Billy Crystal were the stars of one of most beloved romantic comedies of all time (and one of WTW's 100 best movies of all time), When Harry Met Sally... . So it’s little surprise that when Ryan posted a photo of her and Crystal on her Instagram account in clothes and a setting that is instantly recognizable to the 1989 movie and promising “something iconic,” the internet quickly went abuzz about this When Harry Met Sally reunion. Is it a sequel? A TV special? What could it be?

After a week of speculation, we finally have an answer: it's a Super Bowl ad. (FYI, there are some SPOILERS ahead for the commercial if you'd rather wait until the big game to watch it live.)

As The Hollywood Reporter details, Crystal and Ryan reunited for a Hellmann's Mayonnaise commercial that will air during Super Bowl LIX on Sunday, February 9, on Fox. It takes place in Katz Delicatessen in New York City, the same location of When Harry Met Sally's iconic "I'll have what she's having scene."

In addition, some added star power is set to be part of the commercials, as Sydney Sweeney makes a cameo

Back to the original post that started all of this buzz. It features Crystal and Ryan sitting on what looks to be the exact same set from the When Harry Met Sally ending, where they detailed their happy ever after about getting married. Crystal, meanwhile, is wearing a sweater that is very close (but not identical) to the one that he wore in the movie. The full caption from Ryan reads, “It’s finally happening, we’re reuniting for something iconic. Can’t wait to show you all soon.”

For anyone that was holding out hope that this would be a sequel to the beloved movie, that was always a long shot. With all of the prep work that would have been required for a movie, there is next to no chance they would have been able to keep it under wraps like they were for this commercial.

It’s become common practice for major stars to be featured in Super Bowl commercials, and we’ve seen past Super Bowl ads bring actors back together to play their iconic roles (remember the Seinfeld ad from a few years back). That would also satisfy the “coming soon” aspect of Ryan’s tease, as Super Bowl LIX is taking place in just over two weeks on February 9 as the conclusion of the NFL playoffs.

If all this buzz has you eager to rewatch When Harry Met Sally, you can currently rent the movie via digital on-demand platforms; the movie will be added to Paramount Plus on February 1 for subscribers to stream at no additional cost.

Watch Crystal and Ryan's Super Bowl commercial right here:

When Sally Met Hellmann's :30 - Super Bowl Commercial 2025 - YouTube When Sally Met Hellmann's :30 - Super Bowl Commercial 2025 - YouTube
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Michael Balderston

Michael Balderston is a DC-based entertainment and assistant managing editor for What to Watch, who has previously written about the TV and movies with TV Technology, Awards Circuit and regional publications. Spending most of his time watching new movies at the theater or classics on TCM, some of Michael's favorite movies include Casablanca, Moulin Rouge!, Silence of the Lambs, Children of Men, One Flew Over the Cuckoos Nest and Star Wars. On the TV side he enjoys Only Murders in the Building, Yellowstone, The Boys, Game of Thrones and is always up for a Seinfeld rerun. Follow on Letterboxd.

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