Apprentice winner Tom launches Stylfile
The Apprentice winner Tom Pellereau has unveiled his first business project since taking the title last year: a range of nail files designed long before he became Lord Sugar's latest protege. The 32-year-old inventor's three files designed with an S shape will hit stores from this Sunday as part of his partnership with Lord Sugar. He is the first Apprentice to have won £250,000 to invest in a business partnership with Lord Sugar. Previous winners have been given a £100,000 position within his multimillionaire business empire. His Stylfile collection, the S-file, S-buffer and "emergency" S-file, features a curved design that "allows for easier filing and creates a smoother, curved finish". He came up with the design in 2005 but Lord Sugar has previously said he was keen to redevelop the idea. Tom said: "Since the Apprentice final I've been working night and day to create the Stylfile Collection. "Working with Lord Sugar and benefiting from his experience in retailing, manufacturing and marketing has been invaluable. It has been the experience of a lifetime, and seeing my product on shelf is a dream come true." Lord Sugar said: "Tom has worked diligently this past year at developing the Stylfile and getting it to market. He's done extremely well at turning a very good concept into three excellent products and getting them stocked with some of the biggest retailers in the country. "There's been a lot of interest from my followers on Twitter asking me what Tom is up to. Well, now they know." The range is available at selected stores from this Sunday and each file has a recommended retail price of £4.49. The Apprentice returns for a new series on Wednesday March 21 at 9pm on BBC1.
Get the What to Watch Newsletter
The latest updates, reviews and unmissable series to watch and more!
Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix.
An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.