Big Brother 2024 finally gets a start date — and it's sooner than you think

Colourful Big Brother 2024 logo on a yellow background
Big Brother 2024 is here! (Image credit: ITV Studios)

There is great news for Big Brother 2024 fans because the start date for the new series has finally been announced. 

ITV has confirmed today (Monday, September 23) that the new season will air from Sunday, October 6 at 9 pm on ITV2 and ITVX. 

The new series will kick off as always with the Big Brother: Live Launch, when we get to meet the latest batch of housemates preparing to move into the nation’s most iconic house. Last year Big Brother aired nightly at 9 pm (except Saturdays) across six weeks and it is thought this year's series will follow the same format.

It was announced back in the summer that following the huge success of Big Brother 2023, which saw the show return to our screens for the first time in five years, the show had been renewed for another season by ITV.

Celebrity Big Brother was also a huge hit when it aired in March this year and saw reality TV personality David Potts crowned the winner after beating Fern Britton, Nikita Kuzmin, Louis Walsh and Coronation Street favourite Colson Smith to the top spot. 

It has also been confirmed that TV presenter and Strictly Come Dancing 2021 star AJ Odudu and her close friend and Dance, Dance, Dance presenter, Will Best, will return to host the new series. The pair will split hosting duties on the main show, chatting to housemates about all the latest goings-on in the Big Brother house and presiding over the live evictions. 

Big Brother hosts AJ Odudu and Will Best

Big Brother hosts AJ Odudu and Will Best are back.  (Image credit: ITV)

Following the same format as last year, in addition to the main Big Brother show we will also be treated to Big Brother: Late & Live also returns to ITV2 and ITVX each evening, bringing us unmissable action alongside hilarious discussions and deliberations with a star-studded panel of celebrity guests. 

Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX, allowing fans to watch live footage from the house into the small hours after Big Brother: Late & Live.

Claire Crick
Assistant Managing Editor at What To Watch

Claire is Assistant Managing Editor at What To Watch and has been a journalist for over 15 years, writing about everything from soaps and TV to beauty, entertainment, and even the Royal Family. After starting her career at a soap magazine, she ended up staying for 13 years, and over that time she’s pulled pints in the Rovers Return, sung karaoke in the Emmerdale village hall, taken a stroll around Albert Square, and visited Summer Bay Surf Club in sunny Australia. 

After learning some tricks of the trade at websites Digital Spy, Entertainment Daily, and Woman & Home, Claire landed a role at What’s On TV and whattowatch.com writing about all things TV and film, with a particular love for Aussie soaps, Strictly Come Dancing and Bake Off

She’s interviewed everyone from June Brown — AKA Dot Cotton — to Michelle Keegan, swapped cooking tips with baking legend Mary Berry backstage at the NTAs, and danced the night away with soap stars at countless awards bashes. There’s not a lot she doesn’t know about soaps and TV and can be very handy when a soapy question comes up in a pub quiz! 

As well as all things soap-related, Claire also loves running, spa breaks, days out with her kids, and getting lost in a good book.