Late-night quiz strand ITV Play will return to ITV1 after getting the green light in the independent review into TV phone-ins. On Saturday, the semi-final of Dancing On Ice, featuring Jayne Torvill and Christopher Dean, was broadcast after it was cleared in the probe. But money-spinning digital phone-in channel ITV Play, which earned £20 million in its first year for ITV, has been more controversial. The digital quiz channel is still being investigated as part of the independent review. But the strand screened on ITV1 and ITV2 late at night will return to the terrestrial channels after being cleared. Phone-in quizzes have been criticised for enticing viewers to call premium-rate numbers, costing 75p at time, with little chance of getting through. ITV Play's Quizmania programme, which included a balaclava and Rawlplugs in a test of 12 things you are most likely to find in a woman's handbag, was censured by Ofcom earlier this year. ITV was said to have been facing losses of £1.5 million a week because of its decision to suspend all premium-rate interactive services. Quizzes on This Morning will also return, ITV announced. Premium-rate phone watchdog Icstis is probing six shows over potential phone-in scams involving quizzes and voting lines - C4's Richard And Judy, the BBC's Saturday Kitchen, ITV1's X Factor, Ant & Dec's Saturday Night Takeaway, Soapstar Superstar and I'm A Celebrity...
