Next Top Model launches Instagram search for new face

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The new series of Britain and Ireland’s Next Top Model is also featuring a new search for a model via Instagram and Twitter called Insta-Model.

Dannii Minogue and fellow Britain and Ireland’s Next Top Model judge Elle Macpherson have launched an Instagram search aimed at turning fans into models and will each set up a photo challenge on which fans will be asked to upload their photos, plus the hashtag #BINTM and the specific challenge hashtag. (The current challenge is #FIERCE.)

As well as Dannii and Elle, three bloggers, bloggers Made In Chelsea star, Rosie Fortescue, will also set challenges.

For each challenge the specific judge will select a winner, with the three finalists going head to head and the public voting for their favourite via Twitter.

 

The winner of Insta-Model will feature in the closing credits of the series premiere of Britain and Ireland’s Next Top Model on June 13 on Sky Living. The winner will also receive a VIP trip to London.

 

Patrick McLennan
Patrick McLennan

Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix. 

An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.