The HILARIOUS codename for Coleen Rooney given by I'm A Celebrity bosses has been revealed

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I'm A Celebrity Get Me Out Of Here launched last night and there's been a lot of buzz around campmate Coleen Rooney

I'm a Celebrity 2024 - Pictured: Coleen Rooney
(Image credit: ITV Studios)

I'm A Celebrity Get Me Out Of Here kicked off this week, and this year's line-up is one of the most talked-about yet.

Coleen Rooney, who has hit the headlines in recent years due to her 'Wagatha Christie' court case with former friend and fellow WAG Rebekah Vardy, is one of this year's stand-out contestants - and I'm A Celebrity bosses were keen to keep her identity under wraps before the launch.

It's thought that the ITV bosses have 'code names' for different celebrities to ensure they don't get leaked before the lineup is officially announced.

Very fittingly, Coleen Rooney was given the nickname 'Marple' to keep her signing secret, The Sun reports, referring to her sneaky ways when it came to identifying who was leaking stories about the WAG to the media.

Coleen Rooney in The Real Wagatha Story

(Image credit: Disney+)

A source told the publication, “Bosses at ITV were desperate to keep Coleen’s signing a secret for as long as they possibly could.

"She’s the biggest and best for years and they broke the bank to get her, so they wanted to keep schtum on it until the last minute. They come up with a codename for all the contestants, and sometimes it’s something to do with that particular person.

“The choice for Coleen was apt, and it would take someone with her detective skills to work it out.”

Meanwhile, it's thought that Loose Women regular Jane Moore was given the nickname 'Moon'.

Coleen has already proved popular with fans, with many tweeting their approval of her inclusion on the show. 'Coleen Rooney to win I’m a celeb,' wrote one fan on X (formerly Twitter). 

Meanwhile, a new I'm A Celebrity fan favourite is emerging.

Radio 1 DJ Dean McCullough has been praised for bringing some laughs to the campsite.

'First few minutes thought that Dean fella would be a pain but laughed the most at him so far! Favourite time of the year,' wrote one fan on X (formerly Twitter).

I'm A Celebrity Get Me Out Of Here continues tonight.

Lauren Hughes
Freelance writer

Lauren is the former Deputy Digital Editor at woman&home and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren worked on the woman&home brand for four years before going freelance. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.

A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.