Will there be a Netflix Black Friday deal in 2024? Here are our predictions

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What you can expect from Netflix over Black Friday

The Netflix logo on the silhouette of a smartphone.
(Image credit: Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)

In one week, we'll be in the midst of the Black Friday sales — while the day itself isn't until Friday, November 29, most companies begin their sales a week prior. However that may not be the case with Netflix, which could have a different strategy for the sales.

The word 'Netflix' is synonymous with streaming movies and shows online, and the streaming platform is the most subscribed-to of any on Earth, with a large library of Netflix Originals and third-party videos (and, recently, live content). However with no free trial and a lack of streaming deals to keep the price low, people may look to Black Friday to bring a Netflix deal.

But will those people waiting be rewarded? I've been covering Black Friday for years now and while I'm expecting plenty of other services to see deals, Netflix isn't on my list. However I'm also expecting the streaming company to offer deals on something else.

Most companies haven't unveiled their Black Friday deals yet so it's impossible to say whether Netflix will or won't have deals, but here are my predictions.

More Black Friday options:

Will Netflix have Black Friday deals on subscriptions?

Based on past years, it seems very unlikely that there will be a discount on a Netflix subscription over Black Friday.

In the last few years, Netflix hasn't budged its price over the sales period, and we've got no reason to believe that'll change in 2024. In fact, there's even more reason to believe that the streamer will retain its usual prices.

That's because over the last year, Netflix has been rolling out the Netflix with ads plan, giving subscribers who want to save money on a subscription a tempting option without sales.

So that's the end of the article, right? Not quite. Because even though there probably won't be a Black Friday deal on Netflix subscriptions, the streaming service likely will still offer a sale...

We should also put a caveat for streamers in the UK. While Netflix doesn't offer a deal on subscriptions, Sky TV does, and it includes a Netflix subscription as part of every one of its tiers. So while Sky TV does cost more than Netflix, it's technically still a deal that'll net you access to the major streamer, and you can find out more in our Sky TV Black Friday deals page here.

Will Netflix have Black Friday deals on anything else?

In past years, Netflix has offered sales over Black Friday, specifically on its online merch store which in 2023 saw discounts to basically every product listed online.

The Netflix merch shop has clothing, costumes, games, mugs, posters, gift sets, vinyls, books and more across its various franchises.

There are items based around its biggest franchises like Squid Game, Stranger Things and Bridgerton, as well as certain newer ones. Some shows and movies which have merch lines available ahead of Black Friday include Emily in Paris season 4, Beverly Hills Cop: Axel F and Cobra Kai season 6.

There's already a merch line ready for Outer Banks season 4, which is due to release on Thursday, October 10, and Heartstopper season 3, which is set to arrive one week earlier on Thursday, October 3.

Beyond Netflix's own merch sale, we'll likely see discounts on Amazon that could affect Netflix-related items. For example the books that The Witcher is based on, or the comic books that inspired The Umbrella Academy, can be bought online and will possibly see discounts.

Netflix merch store Black Friday deals

At the time of writing, the Netflix merch store doesn't have a Black Friday deal running, despite having a Black Friday landing page on the site. We'll update this page as soon as the deal starts.

The Black Friday Event page on the Netflix Shop lists quite a few Stranger Things posters and tops as well as a sole cuddly Bridgerton toy, but none have discounts. We expect that this will change as Black Friday gets closer.

There are two ways to get discounts now, though. Firstly, signing up for the Netflix shop mailing list gets you 15% off an order (you can't miss the prompts if you go onto the website, they're everywhere). Secondly, the store is constantly running discount codes on various types of item, sometimes hoodies, sometimes homeware, sometimes other things. The website will be covered in notifications about these codes too.

How much is Netflix a month?

Before any deals or discounts, how much does Netflix normally cost?

The usual price per month of Netflix varies depending on your plan. At the cheapest end of the spectrum is the ad-supported tier, then there's the Standard plan which lets you avoid ads, then there's also a Premium tier which lets you stream 4K videos as well as some extra perks.

The ad-supported tier costs $6.99 / £4.99 per month while Standard costs $15.49 / £10.99 a month and Premium will set you back $22.99 / £17.99 per month.

Netflix also used to have another plan which works like the ad-supported plan but without ads, which it no longer offers. However subscribers who were on this plan still remain on it, and it costs $11.99 / £7.99 each month.

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Tom Bedford
Tom Bedford
Streaming and Ecommerce Writer

Tom is the streaming and ecommerce writer at What to Watch, covering streaming services in the US and UK. His goal is to help you navigate the busy and confusing online video market, to help you find the TV, movies and sports that you're looking for without having to spend too much money.