BritBox vs Netflix — which streaming service is better for you?

Jeff Goldblum in Kaos
(Image credit: Justin Downing/Netflix)

BritBox vs Netflix— which one is right for you? If you're in the middle of trying to work out what the best streaming services are, and which ones you should be subscribing to, we've pitted BritBox and Netflix against one another to try and make that decision just a little bit easier. 

As there are so many streaming services out there these days, it's becoming harder and harder to find your perfect fit. Alongside BritBox and Netflix, there's Disney Plus, Apple TV Plus, Max, Prime Video, and the list only seems to get longer.

If you're in the UK see this more as an ITVX vs Netflix article as BritBox is now part of ITVX.

So, read on to find out everything you need to know as we see compare BritBox vs Netflix and find out which one comes out on top.

BritBox vs Netflix: Overview

Netflix doesn’t really need that much of an introduction; frankly, we'd bet a solid amount of people reading this are already signed up. The streaming giant has over 200 million paid members signed up around the world.

For those not in the know, Netflix boasts an ever-evolving on-demand library of movies and TV shows, many of which become must-watches when they arrive on the scene. 

BritBox, by comparison, is much more niche. Rather than trying to stand alongside streaming juggernauts as your new default service, BritBox instead bills itself specifically as the go-to service for British TV.

It boasts a much larger library of classic and modern British shows than any other service out there; when we compared BritBox vs Acorn TV, came out on top as the streamer of choice for British shows. 

ITVX is now the UK home of BritBox.We've included all the extra info about ITVX in our comparison below.

BritBox vs Netflix: Pricing and Free Trials

Netflix is far more complicated on the pricing front, so we'll start there. There are three opitons.

For $6.99|£4.99 a month, you can get "Standard with ads", the streamer's cheapest option. The main thing to note here is that some shows and movies are not available with this cheaper plan. Check out our breakdown of the biggest shows and movies missing from Netflix's ad-supported plan to learn more. 

For $15.49|£10.99 a month, you can get access to Netflix’s "Standard” package, which is the cheapest, ad-free option available. 

Viewers who want to watch in 4K will need to spring for the “Premium” package, which costs $22.99|£17.99.

You can see a full breakdown of what each package gets you below, direct from the Netflix Help Center. 

Netflix plans and what they offer

(Image credit: Netflix)

Finally, It's also worth noting that, unlike most other services, Netflix does not offer annual plans as an option.

BritBox, by comparison, keeps everything super simple. A monthly subscription for the service costs $8.99|£5.99 a month (ITVX price in the UK), but you can also opt to pay yearly for $89.99|£59.99. Opting to pay annually will net you 12 months’ access for the price of ten.

UK subscribers will note that you can no longer sign up for new subscriptions to BritBox on its own owing to the launch of ITVX. ITVX is a free-to-access platform, but the free tier includes ads and doesn't allow you to watch everything on the platform. 

If you're trying to maximize your content offering, you'll be pleased to know that an ITVX Premium subscription gets you more stuff for the same price (£5.99 a month /£59.99 annually).

If you want to try both services before you sign up, we’ve got some bad news for you: Netflix stopped offering free trials a long time ago. However, new customers can still try BritBox free for seven days in the US, and you can try ITVX Premium free to check out what's on offer from BritBox with a seven-day free trial in the UK.

If you're thinking of signing up for a new streaming service, be sure to take a look at our best streaming deals guide to see if you can save some money when you make up your mind.

BritBox vs Netflix: Availabilty

BritBox is currently available in 7 countries: Australia, Canada, the United States, Sweden, Finland, Denmark, and Norway. It's available in the UK also but as part of ITVX.

Viewers in the US and Canada can use their subscriptions in either region, and subscribers in the Nordic countries can watch BritBox in any EU country.

BritBox is available on Apple TV, Amazon Fire TV devices, Chromecast, YouView set-top boxes, selected smart TVs, iOS and Android mobile devices, Roku, and in-browser. Prime Video users can also pick up BritBox as a Prime Video Channel.

By comparison, Netflix is available in more than 190 countries, so it's easier to list where it isn't available. Currently, those regions are China, Crimea, North Korea, Russia, and Syria, per the streamer's help center

With Netflix having been around quite as long as it has, it’s also been made available on a large range of devices. You can currently watch Netflix on: Android and iOS devices, Facebook Portal, Roku, Apple TV, Chromecast, a range of smart TVs, PlayStation and Xbox games consoles, PCs, and in your browser.

BritBox vs Netflix: what can you watch?

Lily Collins as Emily in episode 403 of Emily in Paris

Emily in Paris is among Netflix's big hits (Image credit: Stephanie Branchu/Netflix)

Please note: content mentioned may not be available in all regions, and is subject to change.

Netflix practically offers something for everyone; whether you're after the streamer's originals, movies, comedies, true-crime dramas, cartoons, documentaries, family programming, or even stand-up, there's a solid bet you'll find something to watch on Netflix. 

Some of the service’s best-known and most talked-about recent shows include Bridgerton, Kaos, Squid Game, Stranger Things, The Witcher, Sex Education, The Crown, The Watcher, You, Better Call Saul, Ozark, The Night Agent, Emily in Paris, to name but a few.

Film fans are just as well-served by the streamer. You can find a huge library of movies to suit any taste on the platform ranging from modern hits and old favorites plus original movies like Beverly Hills Cop: Axel F, The Wonder, The Gray Man, Hustle, Blonde, Spiderhead, Do Revenge, The Good Nurse, Glass Onion: A Knives Out Mystery, Guillermo del Toro's Pinocchio, The Sea Beast, and Wendell and Wild

Here on What To Watch, we publish a monthly list of what's new on Netflix, and we have a huge list of the best Netflix shows and series, plus more curated lists including recommendations for the best Netflix documentaries. 

Chris Carson (Martin Freeman) in The Responder season 2

The Responder is on Netflix  (Image credit: BBC)

BritBox also has a sizeable content library, but it's all more specifically targeted at fans of British TV. For readers less acquainted with British shows, that means the service is home to faves like Gavin & Stacey, The Inbetweeners, Only Fools and Horses, Peep Show, Downton Abbey, classic Doctor Who and Fawlty Towers plus some of the latest and greatest offerings from British broadcasters like the BBC, ITV, Channel 4 and Channel 5. 

Some of those newer offerings include The Responder season 2, Grace season 4, Beyond Paradise season 2, Shetland season 8.

Fans of reality TV and soaps will also be well-served by the box sets of Love Island, The Only Way is Essex, Strictly Come Dancing, Footballers Wives, Coronation Street, EastEnders, and Emmerdale, too.

BritBox has also a selection of original programming. BritBox originals include Secrets of the Krays, Feel the Noise, The Beast Must Die, The Dry, Murder in Provence, Irvine Welsh's Crime, and Why Didn't They Ask Evans?

The movie selection isn't nearly as big as Netflix's, but there are still some notable releases.

UK audiences should be aware that some of the content can also be accessed via other streaming services like BBC iPlayer and Channel4.com. However, BritBox has a vast archive and much of this isn't available elsewhere.

BritBox vs Netflix: our verdict

OK, we really like BritBox (ITVX in the UK) as a service. If you're into top-quality British television BritBox is perfect. Once you start exploring what's on offer there are all kinds of classic TV series to enjoy plus a host of great modern shows like Shetland, Sanditon, Grace and many more. Just today we were digging around the site for something to watch and came across all the Yes, Prime Minister episodes. Into British costume dramas? Wow, there's a lot here for you then. There's Tom Hardy in Wuthering Heights, Keira Knightley in Doctor Zhivago and Jenna Coleman in Victoria to name a few.

Netflix of course is vast and is constantly adding new content. There's a good case for having both services. For movie lovers, Netflix certainly has more to offer. But if you feel like you've watched everything worth watching for a while on Netflix, we think you could do far worse than diving into BritBox.

David Hollingsworth
Editor

David is the What To Watch Editor and has over 20 years of experience in television journalism. He is currently writing about the latest television and film news for What To Watch.

Before working for What To Watch, David spent many years working for TV Times magazine, interviewing some of television's most famous stars including Hollywood actor Kiefer Sutherland, singer Lionel Richie and wildlife legend Sir David Attenborough. 

David started out as a writer for TV Times before becoming the title's deputy features editor and then features editor. During his time on TV Times, David also helped run the annual TV Times Awards. David is a huge Death in Paradise fan, although he's still failed to solve a case before the show's detective! He also loves James Bond and controversially thinks that Timothy Dalton was an excellent 007.

Other than watching and writing about telly, David loves playing cricket, going to the cinema, trying to improve his tennis and chasing about after his kids!